Multidisciplinary Global Creative Leader
Angelica
Del Priore
Creative Marketing Executive • Global Brand Builder • Clean Beauty & Sustainability
Over 20 years shaping luxury and prestige beauty brands — from legacy reinvention to global launch. Building brand systems designed to stick, structured to scale, and built to endure.
About
Two decades building brands that define categories.
Angelica Del Priore brings over 20 years of experience in the luxury and prestige beauty industry, spanning diverse categories and disciplines. She has worked in-house with iconic brands such as Viktor & Rolf, Giorgio Armani, Ralph Lauren, Maison Martin Margiela, bareMinerals, Rodan + Fields, and Tom Ford.
Throughout her career, Angelica has built and led multi-disciplinary creative teams, both in-house and at Grade A Design, a leading NYC-based creative agency. She has a proven track record of helping brands grow and scale while maintaining cohesive and engaging brand narratives across all touchpoints.
Angelica is also a recognized leader in sustainability and clean beauty, with over five years developing innovative solutions. At bareMinerals, she spearheaded the first-ever global sustainability roadmap for packaging, visual merchandising, and store design.
Core Expertise
Selected Work
Brands transformed.
Categories redefined.
The Challenge
bareMinerals pioneered Clean Beauty before the category had a name. But legacy can become limitation when the world catches up. The brand needed reinvention without abandoning the integrity that built its foundation — elevating its original positioning for a new generation.
The Impact
We led a full-scale transformation — strategy, packaging, experiential design, and creative direction. We signed Hailey Bieber as the brand's first-ever celebrity face and created the brand's first sustainability roadmap integrating packaging, retail merchandising, and philanthropy. bareMinerals reclaimed its position as the Clean Beauty authority.
The Challenge
Tom Ford Beauty was in the midst of explosive global expansion but lacked a unified creative vision and scalable systems. They needed to build their first-ever in-house global creative team and develop packaging architecture that could flex across olfactive categories while maintaining elevated luxury — without inflating costs.
The Impact
We designed and launched the Soleil collection spanning cosmetics and fragrance. The packaging system created nearly a decade ago is still in use today. Soleil became a cornerstone franchise, and the creative infrastructure set the standard for how Tom Ford Beauty shows up globally.
The Challenge
In 2016, Rodan + Fields was approaching $750M in revenue and preparing for international expansion into Japan and Australia. The brand lacked unified creative vision and scalable systems. Creative execution remained siloed, and packaging architecture was not optimized for cross-market scale.
The Impact
During this two-year engagement, revenue grew from approximately $750M to $1.5B. We built the company's first Creative Center of Excellence, established centralized governance, re-engineered packaging architecture for international compliance, and positioned the brand for sustained international growth.
The Challenge
ZO Skin Health had built a strong B2B2C foundation through dermatologist and medical spa partnerships, but their direct-to-consumer experience wasn't reflecting the innovation and authority the brand commanded in professional channels.
The Impact
The work transformed ZO's direct-to-consumer presence, creating a brand experience that matched the sophistication of their formulations. Three major 360° product launch campaigns in 2025 established a new standard for how the brand shows up in market.
The Challenge
Viktor & Rolf was entering the US market with an avant-garde vision that made traditional retailers nervous. Flowerbomb — a hand grenade-shaped fragrance bottle launching a few years after 9/11 — was considered too risky by major players like Saks.
The Impact
We orchestrated retailer-specific gift set packaging year after year that fueled the illusion of explosive growth through limited distribution. One of our packaging designs won a Luxe Pack Award. What Saks thought was insane became iconic.
Creative Approach
Never templated.
Always bespoke.
Designed to stick. | Structured to scale. | Built to endure.
Current & Advisory
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